Practise Music Video

Camera Induction

These are the settings that should be applied when using the Canon DSLR 700d camera to film our music videos:

Filming mode switch on top, menu colour coded; red menu is movie record size 1080p 25 fps, the resolution we are filming in and 1080p is the highest quality

Exposure control: aperture AV to change aperture as it controls depth of field, set it to 50 shutter speed to control motion blur, iso is sensitivity to light iso and should be set between 100 – 1600.

Awb (auto white balance), picture style neutral so colours are flat and can be edited in post, Q is the quick menu for settings, below Awb is picture style looks like a wheel with N (neutral) and other settings change what the picture looks like with different colours.

Focus is on the side of the lens is af/mf, always use manual focus so it can be changed, if a shot is out of focus it can't be used so it has to be reshot, no clicking sound is heard when recording if manual focus is on

Tripod pull off plate screw it to bottom of camera and when it clicks it is safely attached. Overall, this lesson was useful as I know the basics in filmmaking which will allow me to produce a good quality music video.

Music Video class case study

Music video case study – Ariana Grande and Iggy Azalea - Problem

Performance based music video, dancing choreography, in a studio

• Lots of close-ups 
• green screen
• split screen
• projection on the background
•  fast cutting rate
•  wipe transition
• bird’s eye view 
• rotating platform
• and black and white colour scheme, pink used to show ‘cute’
• zooming
• retro look
• match cuts with arms raised
• direct address with the audience throughout establishes a connection with the audience