Music video case study – Ariana Grande and Iggy Azalea - Problem
Performance based music video, dancing choreography, in a studio
- Lots of close-ups
- green screen
- split screen
- projection on the background
- fast cutting rate
- wipe transition
- bird’s eye view
- rotating platform
- and black and white colour scheme, pink used to show ‘cute’
- zooming
- retro look
- match cuts with arms raised
- direct address with the audience throughout establishes a connection with the audience
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